NEW Shwally Hyaluronic Serum – Hydrate & Plump
We're happy to have created the cleanest high potency Hyaluronic serum on the market. Instead of toxic preservatives (phenoxyethanol, etc) we use a probiotic lactobacillus ferment, which keeps bad bacteria at bay, while also providing beneficial bacteria to the skin.
Instead 1-3 sizes, we use 8 different weight sizes of hyaluronic acid so all layers of the skin absorb it and attract moisture. We pair it with the number one water attracting vitamin - B5, for a potent synergistic effect.
As we get older we create less of these natural hydrating compounds, and this is why replenishing them can be so effective. The result is skin that looks plump, bouncy and dewy instead of tight and dry.
- Multi-weight hyaluronic acid hydrates the both the surface and below it
- Vitamin B5 helps the skin attract and hold on to moisture
- A Lactobacillus ferment preserves it, and supports a calm, balanced skin surface
- The feel is weightless, fast-absorbing and never sticky
- 4 ingredients, with no fragrance and zero synthetic preservatives
- Made from scratch by us in SoCal, with U.S. sourced ingredients. Never co-packed or outsourced
Great for: Dehydrated skin · Tight after cleansing · Fine lines from dryness · Sensitive skin · Every skin type
Size: 1 fl oz (30 ml)
Ingredients: Distilled Water, Calcium Pantothenate (Vitamin B5), Multi-Weight Sodium Hyaluronate, Lactobacillus Ferment
What you won't find: Fragrance, Synthetic preservatives, Silicones, Dyes, Fillers.
- Dampen. Apply to clean, slightly damp skin. The hyaluronic acid grabs that water too.
- Press. Pat 1–2 pumps into face, neck and chest, avoiding the eye area.
- Seal. Within a minute, lock it in with our Squalane Facial Oil or a Shwally face cream.
- Step 1 · Hydrate: Shwally Hyaluronic Serum – Hydrate & Plump. Water goes in first.
- Step 2 · Seal: Shwally Squalane Facial Oil. A weightless oil to hold the water in.
Natural Hydration Without The Junk
If your skin feels tight after washing, looks dull by lunchtime, or shows fine lines that fade after a good night's sleep, it's probably missing Hyaluronic acid and this serum is for you.
Hyaluronic acid holds many times its weight in water. Most hyaluronic serums use a single molecule size which only hydrates at one depth in the skin, then fill the bottle with thickeners, toxic preservatives and fragrances. Here at Shwally we always try to do it better.
Ours uses 8 sizes of sodium hyaluronate
ranging from 2950 to 2,400,000 Daltons. The larger molecules cushion the surface and the smaller make their way deep within in the skin to hydrate.
We pair it with Vitamin B5 since its a symbiotic water loving vitamin that helps the skin hold onto the new moisture.
Then, instead of using cheap phenoxyethanol or other toxic preservatives, we lightly preserve the serum with beneficial Lactobacillus.
Four ingredients in total, that's it.
Finally, we always recommend pairing it with a Shwally oil, cream or balm on top to keep the new hydration in for as long as possible.
We hope you love it as much as we do.
-Amanda
What Makes This Serum Different?
- 8 Sizes Hyaluronic: Multiple molecule sizes, better hydration
(typical: often a single size) - Synergistic Potency: Vitamin B5 locks hydration in
(typical: thickeners and fillers) - Preservatives: Just benefical Lactobacillus
(typical: toxic phenoxyethanol ) - Ingredient count: 4
(typical: often 15 or more) - Sourcing: Made from scratch by us in SoCal, with U.S. sourced ingredients. Never co-packed or outsourced
(typical: made in China or by co-packing chemical manufacturers)
What To Expect
The Research Behind It
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Seventy-six women aged 30 to 60 applied 0.1% hyaluronic acid creams in five molecular weights around one eye, and a plain cream around the other, twice a day for 60 days. Every hyaluronic acid cream significantly improved hydration and elasticity compared with the plain cream, and the smallest molecules also significantly reduced wrinkle depth. That's why we use more than one size.
Source: Pavicic T, et al. Journal of Drugs in Dermatology, 2011. View study
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In a 30-day study at the University of São Paulo, creams with 1% or 5% panthenol, the provitamin form of B5, significantly reduced water loss through the skin. After skin was stripped with a harsh cleanser, the panthenol creams also reduced water loss within two hours.
Source: Camargo FB Jr, Gaspar LR, Maia Campos PM. Journal of Cosmetic Science, 2011. View study
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Hyaluronic acid is one of skin's main water-binding molecules, and changes in it are closely tied to how skin ages.
Source: Papakonstantinou E, Roth M, Karakiulakis G. Dermato-Endocrinology, 2012.
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University of Manchester researchers found that lysates from certain Lactobacillus strains strengthened tight junctions, the seals between skin cells, in human skin cells. The effect depended on the strain.
Source: Sultana R, McBain AJ, O'Neill CA. Applied and Environmental Microbiology, 2013. View study
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In a reconstructed human skin model, lysates of Lactobacillus rhamnosus improved skin barrier function.
Source: Jung YO, et al. International Journal of Molecular Sciences, 2019. View study
Frequently Asked Questions
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In dry air, hyaluronic acid can pull water from deeper in the skin and let it evaporate. The fix is simple: apply to damp skin and always seal it with an oil or cream on top.
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Yes. Apply 1–2 pumps once or twice daily to face, neck and chest, avoiding the eye area.
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Hyaluronic acid draws water in. A Shwally cream, balm or our Squalane Facial Oil on top seals it in so it doesn't evaporate.
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It's fragrance-free with just four ingredients, which makes it a gentle choice. As with anything new, patch test first.
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Many use a single size of hyaluronic acid plus synthetic preservatives and fragrance. Ours uses several sizes, adds vitamin B5 and a probiotic ferment, and skips the fragrance, at a down-to-earth price.